💭 Thinking out loud…

Hey there!! 👋🏼

The TikTok chaos shook many creators and businesses, proving once again why email is KING. Unlike social media, email isn’t at the mercy of algorithms or government policies. But let’s be real—starting a newsletter can feel more intimidating than opening a social media account.

Maybe you’re thinking:

❓ Do I need a website?

❓ Should I send my newsletter from my personal Gmail?

❓ How do I collect sign-ups?

❓ How do I actually send it out?

Let’s cut through the noise. Here’s a no-fluff checklist to launch your newsletter:

🔹 Step 1: Pick an email marketing platform

Think of this as your home base for sending newsletters. Popular options include Beehiiv, Kit, and Mailchimp. My personal pick? Beehiiv—it’s what I use. You can start for free if your audience is under 2,500. If you’re bigger than that, sign up through my affiliate link to get 30-day free trial + 💸 20% OFF for 3 months

🔹 Step 2: Set up a sign-up page

This is where people join your email list. Most platforms let you create a simple landing page with a form where subscribers can enter their email.

Pro tip: Use double opt-in—this means subscribers confirm their email before being added, keeping your list clean and spam-free.

🔹 Step 3: Automate a welcome email

A welcome email is the first message subscribers receive after signing up. It reassures them their signup worked and sets the tone for what to expect. Keep it simple:

👉 Thank them for joining

👉 Remind them what they’ll get from your emails

👉 Maybe share a freebie or exclusive tip

🔹 Step 4: Share your sign-up page

No one will magically find your newsletter—you have to promote it. Share your signup link on social media, your LinkedIn bio, your email signature, or even in DMs when chatting with potential subscribers. If you don’t tell people about it, they won’t sign up!

That’s it. No website required. No overthinking. Just start. 🚀

📢 Community Vote: 

📰 In other news…

Matt shared Metricool’s BIG annual Social Media Study!

Quick takeaways:
🔥 LinkedIn is exploding—interactions up 99%, clicks up 122%
📈 Instagram posts are rising—reach up 21%
⬆️ TikTok’s future is shaky, but watch time is up 70%
⬇️ Brands are phasing out X (Twitter)—posting & engagement both down 30%
👍 YouTube is the platform to bet on in 2025—despite an 11% increase in dislikes

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Until next time! ✨